Sixty days sounds like plenty until you count them against an event calendar that does not move. ACL claims the first two October weekends at Zilker and F1 arrives at COTA on the 23rd. Counting back, the runway from early August is roughly sixty days — and it is the only runway you get. A plan turns that runway into a sequence instead of a scramble.

The Revenue Readiness Plan is not a to-do list. It is a staged framework with a deliberate order: foundation before flow, fixes before rehearsal, rehearsal before freeze. Do the stages out of order and each one undermines the next. Here is the named sequence, week by week.

Start with truth. Reconcile inventory across every channel to one authoritative source. Scrub the data — guest contacts, property names, payout splits, tags. Trace a full payment lifecycle and confirm money moves correctly. Confirm Austin licensing and listing-display compliance, live since July. This stage produces no visible improvement, which is exactly why it is first: everything later depends on it being true.

List every recurring task that runs only because you remember it — statements, balance chases, manual codes, the daily check. For each, design the process that replaces the habit. Removing yourself from the critical path is the prize of the whole reset, and it takes two weeks because you have to find the dependencies before you can dissolve them. By the end of week 4 you should know exactly where the system still routes through you.

Now build the flow. Messaging anchored to reservation events, not the calendar. The direct booking funnel tuned from click to confirmation. Inbound channels consolidated. Event-specific answers pre-written. Follow-up and review paths wired and confirmed to fire. This is the surface guests touch, and it sits on the foundation you certified in weeks 1–4.

Stress the system on purpose. Push a batch of test reservations through every path on one day. Watch what queues, drops, or arrives late. Step back from a routine task and confirm the system carries it without you. Rehearsal is where the plan earns its keep — every failure you find this week is one you do not find live during ACL.

Resolve what the rehearsal exposed. Re-test the specific paths that failed. Then freeze: set the date after which nothing changes without a tested reason. Confirm event pricing and minimum-stay logic one final time with a real booking. You want October running on a system rehearsed under pressure, not on a change pushed in the dark.

The plan works because the stages are ordered, not optional. Skip the foundation and your flow sits on bad data. Skip the rehearsal and you debug live. Skip the freeze and you ship a change you never tested into the busiest weekend of your year. Sixty days is enough only if you spend them in sequence.

The plan tells you what to do each week. The free STR Leak Scorecard tells you where to aim it — it scores your leaks across foundation, founder dependency, guest-facing flow, and follow-up so your sixty days target the failures that matter. Run it before week 1, and let the plan do the rest.